Q1 RAJARs: 49% of Bauer Media listeners consume stations digitally

Figures released today by radio audience measurement body, , show that 49.1% of all UK listening to radio stations is through digital – higher than the industry average of 36.6%.

Bauer’s Passion Portfolio – which includes stations such as , , the network, Planet Rock and – attracted a weekly audience of 9.5m, up 12% year-on-year.

Nationally, performed strongly, reaching over 4.6m adults each week – up 12% year-on-year.

In London,  secured the top commercial breakfast slot in London, with 1m listeners (up 26.2% year-on-year), beating Heart into second place – listening hours were up by 44.2% year-on-year. now reaches 1.84m weekly listeners in London, and remains the most listened to radio station in the capital for 15-24, 15-34 and 15-44-year-olds.

, with its old skool and anthems, reached its highest-ever audience of 933,000 listeners each week – sister station, Fresh, reached 418,000 listeners.

The Network reaching 3.5m listeners every week, adding 291,000 new listeners – an increase of 9% year-on-year. Nationally, ’s Christian O’Connell Breakfast Show reached 1.5m listeners, adding 69,000 new listeners – up 5% year-on-year.  80s remains the top commercial digital station, reaching 1.1m listeners – up 8% year-on-year.

Planet Rock reached 1.1m weekly listeners, adding 189,000 listeners year-on-year, and increased listening hours by 24.8% year-on-year.

reached 780,000 listeners- up 19.6% you – with hours listened also up, by 13.5% year-on-year.

Bauer’s Place Portfolio – which includes stations such as , and – is the commercial number one for reach in every one of their 21 markets, reaching 8.6m adults each week.

In London, reclaimed the number one commercial crown for reach – up 4.4%, to 1.94m listeners.

In Manchester, reached reaching 660,000 listeners – up 34.4% year-on-year, to a 10 year high, and regaining its position as commercial market leader.

And, in Liverpool, made a strong growth at breakfast and drive, helped the station reach 447,000 listeners – up 6.7% year-on-year.

Group Managing Director of Radio at , Dee Ford, said: “I am hugely proud of the performance of our stations across our national brands and in our local markets. To deliver almost half of listening through digital sources is a tremendous achievement, demonstrates our continued commitment to digital and it sets up our business extremely well with a strong and healthy digital future as DAB grows and we move towards switchover. Once again, our stations are delivering a hugely valuable, engaged and growing mass-market audience to our commercial partners.”

MORE: For more of today’s Q1 results, visit imm.gd/rajars






Jordan Howell

Jordan is the Editor-in-Chief at imediamonkey®. He set up the website in August 2009 and has been at the helm ever since. Jordan is also one of the two Company Directors at imediamonkey® ltd - the parent company of imediamonkey®.

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